In today’s day and age, people get numerous emails. Scammers make use of emailing as a means of defrauding others or making them click links that will leave them vulnerable. Having personalized mail comes with a lot of perks. It gives you an aura of professionalism and also, trust on the part of your customer. This is beneficial to building your brand.
The impression is the key
If you want to build a professional brand for your business, the first impression is very important. Email is one of the most common ways of communicating with potential customers. A professional email address can create a sense of trust, especially an email address from a reliable website. This will increase your company's potential to attract new customers.
Because you are part of an organization, you can use the name of the organization no matter where you are-even virtual. Branded email is no different from word-of-mouth marketing. You talk directly to the customer; only it is done online. If this happens frequently and you do not have your own business address, then they will not easily remember your product brand.
Get A Good Spam Filtering System
Email addresses are the primary target of spammers and Malware viruses. Having your own email domain makes you prone to this type of viruses which endangers your important information online. You wouldn’t want your email to a potential client to just end up in the spam folder or worst – the trash bin.
Associating the name of your business with your professional email address adds a buzz of interest to potential clients. Can you just imagine receiving an email from email@example.com instead of firstname.lastname@example.org. Chances are it will remain unopened or ignored. Your professional email address can be an easy recognition of your company. Customers will also start to remember the name of your business which builds brand awareness and trust.
Keeping file backups is essential. If your webmail provider decides to shut you down without notice, or a hacker breaks into your data, it can protect you. Just imagine how terrible it is to lose all your contacts in the event of an online security incident. But you can avoid all the troubles by backing up your contacts in an Excel spreadsheet. Online free storage devices such as Google Drive are online hard drive that allows you to keep your files safe and can access them from anywhere.
Entrusting your data online has consequences because the danger of viruses that snoop and invade your private data is imminent. Checking your email subscription is very important to the rejection of viruses and hackers, otherwise, all your important files online are at risk.
You can create specific e-mail addresses and send e-mails to people in various departments of your company (ie admin@ or info@). This will increase your potential to respond quickly to queries. It is also easy to maintain the continuity of the email address if someone leaves or takes a vacation because the alias can be easily changed to a new person, and the customer never needs to know.
Having your own custom business email address gives you control and organizes your system. Through this process, you can easily create email addresses for new employees in your company and gives you the convenience of monitoring the inactive ones.
Organize Email By Department
It is common for large businesses to do this so potential customers can raise concerns directly to the responsible person or department. Moreover, it avoids the trouble of forwarding messages often.
Recognition Of Team Members
Often, CEO email addresses are the most recognizable contacts on the list. Yet, the CEO or simply the business owner isn’t always there to answer your messages. This is why getting your team members their own contact information is important. Potential clients could easily know that a particular person works for your business. They are introduced to the team and their expertise in their specific roles.
The benefit of having personalized business mail can never be overemphasized. Gaining the trust of your customers is the main key to having a successful business. They need to also trust the content of the mail. Having a personalized business mail solves the question of the authenticity of the mail. One of the benefits of Hostbeak Kreators is that you get free email hosting along with many other wonderful benefits.