Your domain name should be descriptive of what your website is about. A media company, for example, should use the .media extension, whereas a non-profit organization should use the .org extension.

We won't go over all other domain extensions; instead, we'll focus on the two most contentious extensions, .com and .com.ng.

Let's take a brief look at some of the terms we'll be encountering along the way:

ccTLDA country code top-level domain (ccTLD)

This is an Internet top-level domain for a country, a sovereign state, or a dependent region. The .ng extension for Nigeria, the.ca extension for Canada, and so on are examples of this.


In the hierarchical Domain Name System of the Internet, a top-level domain (TLD) is one of the domains at the highest level. The top-level domain names are installed in the name space's root zone. It is the last label of a fully qualified domain name, and it is the last portion of the domain name. The. com, .net, .org, and other extensions are examples of this.

SLDA second-level domain (SLD)

This is a domain that is directly below a top-level domain in the Domain Name System (DNS) hierarchy (TLD).


The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit organization in charge of coordinating the maintenance and processing of many databases of unique identifiers associated to the Internet's namespaces, as well as assuring the network's stability and security.


The Nigeria Internet Registration Association (NiRA) is a non-profit organization tasked with managing the dot ng country code top level domain name (ccTLD).


The technique of altering the appearance of a website or a web page in a search engine's unpaid results – also known as "natural," "organic," or "earned" results – is known as search engine optimization (SEO).


The domain name.com is a top-level domain (TLD) in the internet's Domain Name System. Its name is taken from the term commercial, implying that it was designed to be used for domains registered by businesses. When .com, .org, and .net were opened to unrestricted registration, the distinction was finally lost.When the Domain Name System was first developed for use on the Internet in January 1985, it was one of the first set of top-level domains, and it can only be registered by ICAAN approved registrars around the world.


The .com.ng domain extension is a second-level domain (SLD) within the Nigerian country code top-level domain (ccTLD), .ng. The original intention for the.com.ng domain extension, like the.com domain extension, was for it to be registered by commercial companies in Nigeria.

The following truths can be deduced from the above analysis:

1) Name Availability: Since the.com domain has been in use since 1985, it is safe to assume that most of the names you want are not available on the.com extension, but are available on the.com.ng extension.
2) International SEO Best Practice: ccTLDs are the single most effective technique to show search engines and people where the site originated. This means that, all things being equal, example.ng will likely rank higher in a Nigerian user's SERP than example.uk or example.com.
3) The Nigerian Factor: Some customers believe that registering a.ng domain extension will lower their site's reputation. But here's something you probably didn't know on .ng domains, NIRA does not allow privacy protection.
4) Web User Ignorance: Most web users simply think that all web addresses end in .com. This has an impact on information interchange because they wind up sending emails to the wrong email addresses as a result of the same presumption. This is owing to widespread knowledge of the expansion.